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Recommended Reading

The following are recommended reading for self-publishing, marketing your books and running a small business. They can be purchased online through Powell Books, an independent book reseller. Simply click on the book to order.


  • Book Blitz Book Blitz: Getting Your Book in the News: 60 Steps to a Best Seller
    by Barbara Gaughen, Ernest Weckbaugh

    Synopsis from Midwest Book Review
    Book Blitz: Getting Your Book In The News To Make It A Best Seller is a compendium of the tips, tricks, and techniques utilized by professional book publicists and marketing directors to publicize, promote, and sell books in today's highly competitive marketplace. Book Blitz offers an easy-to-follow, reader-friendly, step-by-step, low-cost sixty-step guide to effective book promotion. Book Blitz (with a terrific foreword by small publishing guru Dan Poynter) is must reading for any self-published author, small press publisher, aspiring publicist or newly appointed marketing director. In addition to fourteen chapters jam-packed with practical "how- -to" advice, Book Blitz also features 44 "Gray Pages" of significant promotional resources, a PR & Book Publicity Questionnaire, and a glossary of publishing/publicity terms. Indeed, the only thing missing is the inclusion of the Midwest Book Review in the section devoted to listing reviewing resources. Nonetheless, Book Blitz is a "must" for new publishers.

  • Business and Legal Forms for Authors and Self-publishers Business and Legal Forms for Authors and Self-publishers
    Tad Crawford

  • How to Self-publish Your Book & Have the Fun & Excitement of Being a Best-Selling Author: An Expert's Step-by-Step Guide
    Melvin Powers

  • How to Self-Publish Your Self-Help BookHow to Self-Publish Your Self-Help Book
    Linda Mackenzie

  • Publishing To Niche Markets
    Gordon Burgett

    Publishing To Niche Markets is more than the brightest, most profitable light in the publishing future, it's here, now. It's why the number of U.S. publishers is doubling every decade, and how every person with a dream can create or buy vitally needed information for a specific target market, produce their own camera-ready copy, directly sell the resulting book, earn at least $50,000 profit, then double it--and maybe double it again!

  • The Prepublishing Handbook: What you should know before you publish your first book
    Patricia J Bell

    Review from Millennium Whole Earth Catalog:
    "This nifty little book takes you through the practical realities of small publishing: the many hats you must wear, the financial realities, the time commitment. it asks the question should you publish a book? -- Cliff Martin

  • How to Publish Your Poetry
    Peter Finch

  • Poet Power! The Practical Poet's Complete Guide to Getting Published Poet Power! The Practical Poet's Complete Guide to Getting Published
    Thomas A. Williams

  • How to Self-Publish The Complete Guide to Self-Publishing: Everything you need to know to write, publish, promote, and sell your own book
    Tom Ross

  • The Publish-it-yourself handbook The Publish-it-Yourself Handbook
    Bill Henderson

Marketing Your Books

  • Jump Start Your Book SalesJump Start Your Book Sales: A money-making guide for authors, independent publishers, and small presses
    Marilyn Heimbe Ross

    Book News Annotation:
    A guide for authors and publishers who want to catapult a new book to stardom or inject fresh life into existing titles, revealing secrets about dozens of alternative venues beyond bookstores. Material spiced with humor and real-life stories tells how to obtain early endorsements to create a buzz about a book, get books into catalogs, generate free publicity, and develop strategic alliances with non-bookstore partners. A special section at the end of each chapter gives advice on Internet links and Web sites. Includes appendices listing newswire services, bookstore contacts, major catalogs, and home shopping networks.
    Annotation c. Book News, Inc., Portland, OR (

  • Kitchen Table Publisher: How to Make $100,000 (or More) a Year with Your Own Homebased Publishing Company
    Thomas A Williams

  • Publishing BooksPublishing Books
    Everette E. Dennis

  • Writing and Illustrating Children's Books Writing and Illustrating Children's Books for Publication: Two Perspectives
    Berthe Amoss, Eric Suben

  • The Nature of Book The Nature of The Book: Print and knowledge in the making
    Adrian Johns

    Book News Annotation:
    Transports readers back to early modern England and the cauldron of creative and commercial forces in which print culture was formed, focusing on the interplay between the scientific and print revolutions and on their roles in the production and dissemination of knowledge. Looks at the culture and credibility of the printed book, the politics of printing, the mechanics of book production, and conflicts of intellectual property. Includes b&w illustrations. Annotation c. by Book News, Inc., Portland, OR (

Small Business

  • 1001 Ways to Market Yourself and Your Small Business 1001 Ways to Market Yourself and Your Small Business
    Lisa Shaw

    This title is packed with unique and useful tips that will teach the reader how to advertise and promote effectively, easily, and inexpensively and show how to custom-tailor a marketing plan that suits their business's specific needs. Some of the points covered are: advertising on the Internet, creating direct mailings that have impact, utilizing free or inexpensive marketing tactics, and networking effectively.

    Publisher's Note:
    Forget about business books with vague marketing strategies and obscure theories - here are 1,001 specific, hands-on, money-making ideas for the small business owner: advertising, the Internet, direct mailings, press kits, trade shows, networking, publicity, and customer relations.

  • Advertising Age Handbook Advertising Age Handbook of Advertising
    Herschell Gordon Lewis

  • 101 Businesses You Can Start on the Internet 101 Businesses You Can Start on the Internet
    Daniel S. Janal

    Book News Annotation:
    The author, head of his own Internet marketing and public relations agency, offers lots of ideas and enthusiasm for aspiring entrepreneurs, and for those who want to enhance their current business with a Web page. Some 40 Internet businesses are profiled, another 20 are described in short interviews with the proprietors (conducted via e-mail), and other opportunities are described in more general terms according to occupational category.
    Annotation c. Book News, Inc., Portland, OR (

All these books and more can be ordered from:
Powells Books

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